Your Working Capital
Type: Personal brand / Thought leadership Owner: Adam Roberts Status: Just launched NOT a SomeShovels project — standalone, portable
Overview
Personal blog/newsletter for thinking out loud. The “working capital” metaphor:
- Things you owe — commitments, promises, debts
- Things you’re owed — reputation, trust, favors banked
- Active inventory — ideas, projects, relationships in motion
- Mismanagement is lethal
Links
- Substack: yourworkingcapital.substack.com
- Custom domain: adamr.info or adamr.site (TBD)
Platform
Substack (for discovery/sharing), may migrate to Ghost later if audience grows
Content Themes
- Building in public
- Pricing, value, hidden costs
- Work/life operating systems
- Lessons from SomeShovels projects (as case studies, not branding)
Posting Cadence
TBD — no rigid schedule yet
History
- 2026-02-23: Created Substack, chose name “Your Working Capital”
This project is intentionally separate from SomeShovels — Adam’s thinking should outlive any single company.