Your Working Capital

Type: Personal brand / Thought leadership Owner: Adam Roberts Status: Just launched NOT a SomeShovels project — standalone, portable

Overview

Personal blog/newsletter for thinking out loud. The “working capital” metaphor:

  • Things you owe — commitments, promises, debts
  • Things you’re owed — reputation, trust, favors banked
  • Active inventory — ideas, projects, relationships in motion
  • Mismanagement is lethal
  • Substack: yourworkingcapital.substack.com
  • Custom domain: adamr.info or adamr.site (TBD)

Platform

Substack (for discovery/sharing), may migrate to Ghost later if audience grows

Content Themes

  • Building in public
  • Pricing, value, hidden costs
  • Work/life operating systems
  • Lessons from SomeShovels projects (as case studies, not branding)

Posting Cadence

TBD — no rigid schedule yet

History

  • 2026-02-23: Created Substack, chose name “Your Working Capital”

This project is intentionally separate from SomeShovels — Adam’s thinking should outlive any single company.