Analytics Review Checklist
Date: 2026-02-19
Properties to Check
True Baby Cost
- GA4 Property: G-LQPX6YC76W
- URL: truebabycost.com
CalWizz Landing
- GA4 Property: G-HE9QNJNSK4
- URL: calwizz.com
Weekly Review Questions
Traffic
- How many users this week vs last week?
- Where is traffic coming from? (organic, direct, referral, social)
- Any new referral sources?
- What are the top landing pages?
Engagement
- What’s the bounce rate?
- Average session duration?
- Pages per session?
- Which pages have highest engagement?
Conversions
- Email signups (Buttondown)
- Calculator completions (if tracked)
- Outbound clicks (affiliate links for TBC)
- CalWizz: app.calwizz.com clicks
Device & Location
- Mobile vs desktop split?
- Top countries/regions?
- Any unexpected traffic sources?
Events to Set Up
True Baby Cost
-
calculator_complete- when user finishes a calculator -
checklist_share- when user copies share link -
email_signup- form submission -
affiliate_click- Amazon link clicks
CalWizz
-
cta_click- try free/sign up clicks -
demo_view- if we add a demo video -
scroll_depth- 25%, 50%, 75%, 100%
GA4 Quick Access
True Baby Cost Reports
- Reports → Engagement → Pages and screens
- Reports → Acquisition → Traffic acquisition
- Reports → User → Demographics
Key Metrics to Track Monthly
| Metric | Jan | Feb | Mar |
|---|---|---|---|
| Users | |||
| Sessions | |||
| Engagement Rate | |||
| Email Signups |
Action Items After Review
- If organic traffic is low → Check Search Console for indexing issues
- If bounce rate is high → Check page load speed, mobile experience
- If time on page is low → Content may not be engaging
- If no conversions → Check CTA visibility and messaging
Notes
Add findings here after review