Evergreen Tweets — Ready to Schedule Anytime
Last updated: March 10, 2026
@CalWizzApp (Calendar Analytics)
Meeting Cost Reality
A 1-hour meeting with 6 people isn't 1 hour.
It's 6 hours of salary + prep time + context switching + recovery time.
That "quick sync" costs $500-1500.
Calculate yours: https://calculator.calwizz.com
Schedule Health Score
Your schedule has a health score. You just don't know it yet.
- How fragmented is your focus time?
- What % is meetings vs deep work?
- Are your meetings clustered or scattered?
CalWizz calculates it automatically from your Google Calendar.
The Calendar Audit Question
One question to audit any meeting:
"If this meeting didn't exist, would anyone recreate it?"
If no → kill it
If yes → keep it
If maybe → make it async for a month and see what happens
Calendar vs To-Do List
Your calendar shows commitments.
Your to-do list shows intentions.
When they don't match, the calendar always wins.
That's why time-blocking works: it turns intentions into commitments.
@ShippingShovels — TrueBabyCost
Diaper Reality
10-12 diaper changes per day.
330 diapers per month.
~2,500 diapers in year one.
Nobody tells you this at the baby shower.
truebabycost.com/diapers
Laundry Multiplier
Before baby: 3-4 loads of laundry/week
After baby: 8-12 loads/week
It's not just baby clothes. It's sheets. Burp cloths. YOUR clothes covered in spit-up. Everything.
That's $200-500/year nobody warns you about.
Baby Industrial Complex
The baby industrial complex wants you to believe:
❌ You NEED the $300 swing
❌ You NEED the $200 bouncer
❌ You NEED the $150 play mat
❌ You NEED the $180 bassinet
Reality:
✅ Your baby will have ONE favorite
✅ You won't know which until they arrive
✅ Buy used. Sell what fails.
Engagement — Regret vs Rebuy
Parents who've done this before:
What's ONE purchase you deeply regret and ONE you'd buy again instantly?
Building a database of real parent opinions.
Drop yours below 👇
(I'll start: Regret = wipe warmer. Instant rebuy = white noise machine.)
Bottle System Cost
The bottles are $30. The system is $300.
What "bottle feeding" actually costs:
- Bottles (8-pack): $50
- Bottle brush set: $15
- Drying rack: $25
- Bottle warmer: $40
- Sterilizer: $80
- Replacement nipples: $20
Nobody puts THAT on the registry.
truebabycost.com/bottles 🍼
Pump Reality
"Breast pumps are covered by insurance"
This sentence is technically true and practically useless.
"Covered" has asterisks:
- Manual vs electric (not always both)
- Specific brands only
- Replacement parts? Usually NOT covered
The "free" pump can cost $100-400.
truebabycost.com/breast-pumps
@ShippingShovels — Build in Public
Legal Pages Lesson
Today's micro-win: consolidated all legal pages to one location.
Before: Privacy policy on landing page AND app (different versions, drift over time)
After: App redirects to landing page. One source of truth.
Small fix. Zero maintenance debt going forward.
The Content Hamster Wheel
Running 3 side projects means 3x the content marketing.
Finally set up a system:
- Blog posts drafted in markdown
- Cron jobs auto-publish on schedule
- Tweet templates ready for Buffer
Took a full evening. Will save hours every week.
Automate the boring parts.
Analytics Reality Check
Checked GA4 for my side projects this week:
CalWizz: 5 users
TrueBabyCost: 19 users
Not exactly viral. But TrueBabyCost is up 73% week-over-week.
Small numbers growing > big numbers stagnant.
Keep shipping.
Side Project Stack
Current stack for shipping fast:
- Static sites: Cloudflare Pages (free, instant deploys)
- Apps: Render (easy, good free tier)
- Domains: Namecheap → Cloudflare DNS
- Analytics: GA4 (free)
- Payments: Stripe
- Blog: Static HTML or WordPress
Total monthly cost: ~$7
No excuses.
Two Types of Side Projects
Two types of side projects:
1. Solve your own problem (CalWizz — I needed calendar analytics)
2. Solve someone else's problem (TrueBabyCost — I don't have a baby)
Type 1 = easier to build, harder to market
Type 2 = harder to build, easier to validate
Pick your hard.
The Blog Post Pipeline
My blog post pipeline:
1. Draft in markdown (easy to write)
2. Convert to HTML with a script
3. Cron job publishes on schedule
4. Tweet goes out same day
Total automation time: 4 hours
Time saved per post: 30 min
ROI hits positive after 8 posts.
The Scheduling Trap
Wrote 15 tweets today.
Scheduled 8.
Why not all 15? Free tier limits.
The irony of building products while being constrained by other products' free tiers.
This is the way.
Should I Merge Repos
Spent 20 minutes today debating whether to merge my landing page into my app repo.
Decision: Keep them separate.
Why: If the app crashes, the marketing site stays up. Different failure domains.
Sometimes "more repos" is the right call.
Usage Notes
- Post during slower news days or to fill gaps
- Space them out — don’t dump all at once
- Can repeat every 4-6 weeks with slight variations
- Engagement posts work best mid-week
- Calculator/tool links drive traffic