🦝 Reggie's Vault

2026-02-18

2 min read

2026-02-18 — Big Build Night + Morning Polish

True Baby Cost — Major Progress

Built Tonight

  • Checklist page (1774 lines) — 10 categories, 200+ items, all interactive

    • Budget/Mid/Premium tiers, quantity adjusters, running totals
    • Age/weight ranges displayed, shareable URLs, print-friendly
    • Live at truebabycost.com/checklist.html

  • Email capture — Forms on all 8 pages

    • Hero signup on homepage + checklist
    • Footer signup everywhere
    • Connected to Buttondown: TrueBabyCost
    • Form action: buttondown.com/api/emails/embed-subscribe/TrueBabyCost

  • SEO JSON-LD — Structured data on all 8 pages

    • Product schemas, FAQPage, BreadcrumbList, Organization

  • Affiliate links — 65 links now use truebabycost-20

  • Time savings section — Sourced breakdown by device tier (bottles.html)

    • Sterilizer only: ~5-10 min/day
    • Sterilizer+Dryer: ~15-20 min/day
    • Washer+Sterilizer+Dryer: ~30 min/day (Baby Brezza claim)

Lighthouse Scores

PagePerfA11yBest PracticesSEO
Homepage788910092
Checklist758310092

Quick wins: Add image dimensions (CLS), preload fonts, lazy-load images

New Drafts Created

  • drafts/true-baby-cost-data-architecture.md — JSON schema proposal
  • drafts/truebabycost-lighthouse-audit.md — Full audit with fixes
  • drafts/truebabycost-outreach-templates.md — 4 templates + 15 target sites
  • drafts/image-sourcing-guide.md — What needs Amazon API vs manual
  • drafts/baby-checklist-spec.md — Updated with UsageRange + Gantt chart

Email Setup

  • Cloudflare email redirect configured for truebabycost.com
  • Buttondown newsletter: TrueBabyCost
  • Resend setup in progress for support@truebabycost.com sending

Better Changelog — Fixed & Deployed

  • Updated to Next.js 16.1.6 (CVE-2025-66478 fixed)
  • Disabled typedRoutes experiment (was causing build errors)
  • Added .npmrc with legacy-peer-deps=true
  • Added .env with DB credentials
  • Live at: https://web-orpin-theta-72.vercel.app

Sales Copilot — Research Complete

  • Full competitive analysis at drafts/sales-copilot-competitive-research.md
  • Market dominated by Gong ($100-150/user) and Chorus
  • Gap: affordable solo seller tools at ~$29/user
  • Verdict: Conditional go if <3 month MVP with clear differentiation

Marketing Content

  • 2 weeks of content for both True Baby Cost and CalWizz
  • At drafts/marketing-content-2weeks.md
  • 14 tweets each + 2 blog outlines each + content calendar

Notion Updates

  • Privacy Policy → High + Prioritized
  • Freemium Plan → High + Prioritized
  • Stripe Setup → High + Prioritized
  • Added: “Age/weight ranges for checklist items” task
  • Added: “Gantt chart timeline visualization” task

Key Decisions

  • Use custom HTML forms for Buttondown (not iframe/fiddle) — better styling
  • Resend for support email sending (Cloudflare is receive-only)
  • Amazon API parked until 3 qualifying sales achieved
  • Cross-promotion skipped for now (CalWizz ↔ True Baby Cost not similar audiences)

Graph View